Google objective with its search engine is to rank the websites according to their own sets of rules. These are some of the factors it might use to value a web page rank.
- Website Age: The date you bought your domain name. How long it has been active.
- Keywords: They define what your content is about.
- Back links: Other sites linking your content.
To improve your ranking you can:
- Focus on Keywords: Research what keywords suits the best your brand. For a website about Cat Food, which sells a particular brand of cat food, then i would search for the keywords like “cat food”, “healthy food for cats” and then write content about it to rank my website better.
- Content Length: Have at least 300 to 600 words per article. The bigger the article the bigger the ranking google may give you.
- Put the keyword in your page title. And in the meta description tag. Your page should only have 1 h1 tag and it should also contain the keyword you are ranking for.
- Insert internal links: You should link to your best content. This helps you rank other pages from your site.
- Get back links: Back links are links from websites different than your own. You should have a Back Link Building Strategy. Google gives the highest value to back links to determine how good a website or post is.
Dwell time and bounce rate are indicators of quality of your content. If a visitor spends a long time on your website, it is probably providing him with the information he is looking for, so it gets a bonus point from Google. If he bounces immediately, it’s clearly not the right result, so it loses a point. Clickthrough rate tells Google that your site appears to answer the user’s query, therefore is potentially a good result for that search term.
Loading speed is more to do with user experience, and it should be taken into consideration when evaluating a website.