What is Instagram?
Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram—it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to see the world.
Instagram is a Social Network that focus on sharing Visual elements. Its a fun and fast channel to share your daily moments with friends a family. Just take a picture, pick a filter and post to Instagram.
As a company you must create content in the form of an engaging image, write a good comment to go with it and use specific hashtags related to your niche. This way you can build a community around your brand and gain new customer leads.
What can your Brand gain from using Instagram?
Taking into consideration that Instagram has over 1 Billion registered users and 500 million Daily Active Users, your Content has great possibility to find an audience. As such brands
are looking for ways to interact with their customers by forming a community that engages with their content.
Having a large following brings traffic to your website, where you control your sales channel. You can funnel your potential customers to give you their email in exchange of freebies; so you can start teaching them about your services or even make cold sales at their first visit.
Creating good content for your images, Instagram users can absorb your company services and products without using a sales pitch, therefore your brand is closer to your customers.
There are over 8 million business in Instagram, so even if you sell to business you can find an audience for your company.